Food Artist | Culinary Production | Creative Direction
جون (Joon) means life. Used as an expression to refer to something as darling or dear. This world is darling, and its food is dear.
At Joon Eats, we create experiences that leave a lasting cultural impression. With over a decade of expertise in restaurants and brand activations, we approach culinary production with a refined, forward-thinking lens by leveraging food as art to transform marketing activations into meaningful, sensory-driven brand moments.
Whether engaging your community or hosting an intimate gathering, Joon Eats delivers experiences grounded in connection and intention. Welcome to the Joon Eats table.
Select Clients
Louis Vuitton • J.Crew • David Yurman • Design Within Reach • MAC Cosmetics • Diane Von Furstenberg • Adidas • Airbnb • Shopify • Necessaire • Warby Parker • Blue Mercury • Veja • Baserange • Maryam Nassir Zadeh • Kate Spade • Hinge • White Cube Gallery • Goethe Institute • Forthive Spirits • Pure App • Edenesque • Dazed • Gallery Hyundai • Away • Orseund Iris • Elena Velez • The Lead Summit • Paradise Works • Whole Foods Market • Cruse Wine Co. • JUST Egg • SaksWorks • WSA / SAA • Care of Chan •
Design Within Reach
Florals by : Entriken
Produced by Care of Chan
- Tablescape creative direction and production, shaping the overall visual language of the culinary experience.
- Culinary concept, menu design, and execution, grounded in seasonality and approachability
- Martini bar design, creating a central moment of interaction and energy with choose your own garnish
- Bar partner coordination, ensuring a cohesive beverage experience
A winter cocktail gathering to introduce Design Within Reach’s latest artist collaborations and home decor collections. The evening brought together VIP guests, press, and creative partners in a setting that balanced thoughtful design with a warm, social atmosphere. DWR’s goal was to highlight the collection through experience, not just display.
Blue Mercury x Neccessaire
Set Stylist: Katherine Carothers
at SPENCER’S Spa
- Tablescape creative direction and production, extending the brand’s clean, tactile visual language into the space
- Culinary concept, menu design, and execution, drawing directly from the products’ natural ingredients
- Bar menu design, complementing the tasting experience with cohesive flavor profiles
- Full-service staffing, ensuring a seamless and elevated guest experience
A collaborative spa-side launch celebrating Nécessaire’s newest product lineup, hosted in partnership with Blue Mercury. The experience centered on a thoughtful tasting menu inspired by the ingredients and sensorial qualities of the collection. We translated the product into flavor, texture, and atmosphere.
Diane Von Ferstenberg
- Tablescape creative direction and production, informed by the brand’s iconic prints and archival sensibility
- Culinary concept, menu design, and execution, crafted to feel elevated yet approachable for a standing cocktail format
- Full-service staffing, delivering a polished and seamless guest experience
An intimate launch event celebrating Diane von Furstenberg’s vintage collection, bringing together VIP clients, media, and longtime brand loyalists. The evening was designed to reflect the timeless, expressive spirit of the collection by balancing heritage with a modern grazing table.
David Yurman
- Culinary concept, canape menu design, and production, tailored for a high-touch cocktail setting
- Bar menu design, complementing the seasonal tone with a clean, elevated approach
- Bar partner sourcing and coordination, ensuring alignment across all beverage elements
- Full-service staffing, delivering a seamless and attentive guest experience
A VIP holiday cocktail event for top clients of David Yurman, designed to reflect the brand’s refined, modern approach to luxury. The evening centered on a polished canape and bar experience, balancing elegance with a sense of ease and celebration.
Veja x Baserange
at Sommwhere
- Tablescape creative direction and production, shaped by a restrained, material-led approach
- Culinary concept, menu design, and execution, aligned with the brands’ natural, considered sensibility
- Bar menu design, complementing the overall tone of the evening
- Bar partner sourcing and coordination, ensuring cohesion across all beverage elements
A collaborative launch event celebrating the Veja x Baserange shoe release, hosted at Sommwhere on Rivington Street. The evening brought together a creative community of guests in a setting defined by warm, natural tones and tactile materials—quietly referencing a sun-washed, coastal sensibility. A floral collaboration with Field Studies introduced soft, sculptural arrangements that extended the atmosphere throughout the space.
White Cube x Ilana Savdie
Frieze New York 2025
- Spatial direction and production, shaping the flow and guest experience within the gallery context
- Culinary concept, menu design, and execution, designed for a seamless cocktail format
- Bar menu design, featuring Casadregones
- Bar partner sourcing and coordination, ensuring alignment across all beverage elements
- Full-service staffing, delivering a polished and unobtrusive service experience
Opening night for Ilana Savdie’s exhibition at White Cube during Frieze New York 2025, bringing together artists, collectors, and guests of the gallery.
Nowruz II @ SAA
at SAA
- Creative direction in partnership with SAA
- Culinary dinner menu design and production, informed by Persian flavors and a modern approach
- Tablescape and haft-sin design, in collaboration with Lauren Nikrooz
Second edition of a Persian New Year dinner at SAA, hosted by Joon Eats, Lauren Nikrooz, and Isabelle Soltani. The evening focused on sharing Persian culture through a contemporary lens—bringing new perspective to tradition through food, design, and gathering.
Goethe Institute
- Tablescape creative direction and production, expressing the narrative through form, texture, and composition
- Culinary concept, menu design, and execution, highlighting the diverse flavors shaped by migration
- Full-service staffing, ensuring a seamless and attentive guest experience
A collaboration between sound designer Emeka Ogboh and Forthave Gin, exploring migratory patterns across New York City through sound, flavor, and shared experience. The table was conceived as a reflection of the city’s layered histories—translating movement and cultural exchange into a cohesive dining environment.