Veja x Baserange
at Sommwhere
- Tablescape creative direction and production, shaped by a restrained, material-led approach
- Culinary concept, menu design, and execution, aligned with the brands’ natural, considered sensibility
- Bar menu design, complementing the overall tone of the evening
- Bar partner sourcing and coordination, ensuring cohesion across all beverage elements
A collaborative launch event celebrating the Veja x Baserange shoe release, hosted at Sommwhere on Rivington Street. The evening brought together a creative community of guests in a setting defined by warm, natural tones and tactile materials—quietly referencing a sun-washed, coastal sensibility. A floral collaboration with Field Studies introduced soft, sculptural arrangements that extended the atmosphere throughout the space.